Daydream Wines
Daydream Wine is a San Diego brand launching in 2024. Together, we created the logo and branding for the first launch of their three core wines–Cabernet Sauvignon, Pinot Noir, and a Pinot Grigio.
The founder had a fluid vision, and our initial brainstorm gave us these starting points:
- Create a wine that felt unpretentious, accessible, and bright.
- Something that could be sold at their favorite wine and coffee shops, Little Victory Wine in Encinitas or BABA coffee in Carlsbad...
see the design process
The Process
Cabernet Sauvignon
For the Cabernet, we decided on a red sun on the label, signifying the nighttime reference of the wine. We chose both a bold and thin font for separate parts of the label.
Pinot Noir
For the Pinot Noir, we decided on a green sun on the label, visualizing the day-to-night versatility of the wine. Similarly, we chose both a bold and thin font for separate parts of the label.
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For the Pinot Grigio, we decided on a blue sun on the label, visualizing the daytime reference of the wine. Similarly, we chose both a bold and thin font for separate parts of the label.
Pinot Grigio
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Cabernet Sauvignon
For the Cabernet, we decided on a red sun on the label, signifying the nighttime reference of the wine. We chose both a bold and thin font for separate parts of the label.
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